The Video and Rich Media feature of SharePoint enables the asset library, a type of document library. The asset library can help you manage rich media assets such as images, audio, and video, especially for SharePoint 2013 and 2016. For SharePoint Online, see What is a document library?
Activation Media Entertainment Collection 2016
PQ Media, in collaboration with the ANA, has released the U.S. Brand Activation Marketing Forecast 2016, the first and only source of comprehensive, consistent and actionable strategic intelligence covering brand activation operator revenues and marketer spending on brand activation by media platform, channel, end-user sector and industry vertical.
A report full of benchmarking firsts for brand activation, the new Forecast finally puts brand activation into context of the broader advertising & marketing economy, providing exclusive definitions and segmentation as well as comprehensive and in-depth views of this growing media sector through multiple vantage points never available previously. Among the groundbreaking data and analysis included in the new report are:
Additionally, PQ Media analysts sought input on brand activation marketing from its exclusive Global Opinion Leader Panel, which includes hundreds of executives at media and entertainment companies, financial institutions, consulting firms, media agencies, and brands. Thousands of public and private documents from approximately 5,000 sources pertaining to brand activation marketing, the advertising and marketing ecosystem, and other factors (such as economic growth trends that might affect brand activation marketing) were also examined. By using this methodological approach, PQ Media made every effort to avoid double-counting any data, and provided descriptions in the report of what data was and was not included in each brand activation channel.
In 2023, indications show that change in the media and entertainment business is likely to continue. Studios and video streamers face the reality of their own market disruption, trying to find profits in a less profitable business. They not only compete with each other for attention, time, and revenues, but with social media, user-generated content, and video games. The latter have evolved more quickly, staying close to younger demographics.
Many members of this digitally savvy cohort were raised in technology-filled homes and had early and regular access to smartphones and tablets, on-demand digital content, and gamified learning and entertainment experiences. In turn, using digital technology comes quite naturally to Gen Zs, and they often gravitate toward more social and immersive media.
According to one implementation, an interactive retail venue includes a computing platform interactively linked to a display screen, a lighting system, an audio system, a dynamic product display unit, and multiple product sensors. The computing platform includes a hardware processor and a memory storing a venue orchestration software code. The hardware processor executes the venue orchestration software code to receive sensor data from the product sensors, determine respective locations of retail products within the interactive retail venue based on the sensor data, and present a multi-media entertainment featuring the retail products using the display screen, the lighting system, and the audio system. The hardware processor further executes the venue orchestration software code to concurrently activate the dynamic product display unit if at least one of the retail products is situated within a predetermined distance of the dynamic product display unit.
Based on observational research by Grady and Carson (2016) conducted in Brazil and discussed below, once the Games were underway and the Games period blackout was in full effect, approaches for traditional advertising media and new media diverged. Official sponsors began to exploit the exclusive marketing space reserved to them as per their rights agreements while non-affiliated brands sought to exploit their new-found freedom their freedom via their Rule 40 waivers. 2ff7e9595c
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